Concern about rising skin cancer rates has prompted Canadian swimwear company Solestrom to design a bikini with an in-built UV meter. The "Smart-Swim Bikini", due to go on sale next month, measures UV intensity and displays it on scale from 0 to 20. Anything above 11 is considered "extreme", and a reading between three and five a "moderate" level of risk. When the reading gets too high, the bikini alerts the wearer with a beeping alarm, warning the sunworshipper to cover up.
For the more fashion-conscious, "in an ongoing quest to merge fashion and technology", as the company's website puts it, Solestrom has an alternate range with beads that change colour according to UV levels.
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